The focus is on African American and other minority families, acknowledging specific challenges and historical inequities that these communities may face in terms of economic opportunities and wealth accumulation.

Homeownership is often considered a key factor in building wealth over time, as it provides individuals and families with an asset that can appreciate in value.

By focusing on home ownership, this organization is involved in initiatives such as affordable housing programs, financial literacy education, and advocacy for policies that support minority homeownership.